|Douyin live broadcast operation |
1. Responsible for preparing for live broadcast, managing and deploying products that need live broadcast, and cooperating with anchors;
2. Combine the product and on-site activities to assist in the warm-up;
3. Participate in live broadcast script planning and live broadcast event arrangements;
4. Responsible for the preview and background operation of the live broadcast room, adding baby links, issuing coupons, etc.;
5. Assist the live broadcast to replace products, activate the live broadcast atmosphere, deal with emergencies on site, and maintain the normal live broadcast;
6. Cooperate with the anchor to follow up the interaction with fans in the live broadcast room;
7. Assist in statistics and analysis of Douyin, Kuaishou and DIP data.
|Pinduoduo operation |
1. Responsible for the daily operation and management of Pinduoduo stores and increase the sales of the stores;
2. Responsible for docking with platform operations, daily maintenance, product updates, and page optimization;
3. Analyze store data, find out the problems in the store and come up with corresponding solutions;
4. Daily picking products, adding new products, removing shelves, and updating products;
5. Carry out tracking evaluation and statistical analysis for the promotion effect, and put forward marketing improvement plans in a timely manner.
|job requirements: |
1. Cheerful personality
2. Love the FMCG industry. Familiar with FMCG knowledge;
3. Love the new media live broadcast/short video industry, experience in Taobao live broadcast or Douyin operation and maintenance is preferred;
4. Fluent standard in Mandarin, good communication skills and teamwork skills, cheerful and enthusiastic personality, good expression skills, good image and temperament;
1. With more than one year of experience in Pinduoduo beauty operations, familiar with Pinduoduos operating rules is preferred;
2. Good at communication, excellent learning ability, able to withstand certain work pressure;
3. Have a strong team spirit, serious and responsible work, proactive, and strong sense of responsibility.
|Alibaba operation |
2. Responsible for store backstage planning, event registration and execution;
3. Responsible for the overall planning of various promotions of the store, regularly tracking and evaluating the promotion effect and formulating analysis reports, promptly proposing marketing and improvement measures, and formulating feasible improvement plans;
4. Familiar with keyword optimization and product promotion, and be able to analyze competitors, find out the gaps for product optimization and update, effectively improve store click-through rate, page views and conversion rate, product keyword extraction and optimization adjustments.
1. Familiar with Jingdongs operating environment and transaction rules, coordinate and adjust online store operations and online store promotion in a timely manner;
2. Responsible for the expansion of the source of traffic outside the store
3. Online and optimization of store products, responsible for the promotion and promotion of in-store products;
1.2+ years of operating experience in Alibaba or Tmall Taobao or Pinduoduo
⒉. Familiar with the rules and various marketing tools of Chengxintong. Have strong data analysis ability
3. Familiar with the operation mode of various activities of Chengxintong for promotion, especially the experience in the cosmetics industry is preferred;
1.2 years of experience in CPC, CPT, CPM and other paid promotion experience, successful store cases are preferred;
2. Proficient in the rules of the platform, familiar with buyers' shopping habits and shopping psychology. Understand the use of advertising resources and various online promotion channels;
|Tmall operation |
1. Familiar with Taobaoke, Taoke community, Douyin Douyin and other off-site channels (Taoke or Douyin Dapin, successful cases are preferred)
2. Have more than 2 years of experience in Taobao or Tmall operation, and have successful store cases;
3. Proficient in various rules of Tmall Mall, familiar with buyers' shopping habits and shopping psychology, understand the use of advertising resources and various online promotion channels;
1. Provide customers with product information through live broadcast, answer customer-related inquiries and provide corresponding suggestions, and guide viewers with shopping needs to complete the purchase process
2. Interact with the audience according to the atmosphere of the program, have good logical thinking and reaction ability, and respond to audience questions in-line. Guide the audience to pay attention to the live broadcast room and build a fan relationship
3. During the live broadcast, improvise, mobilize the emotions of the fans, increase the activity of the fans, and ensure the popularity of the live broadcast room
4. According to the company's operational needs, record related short videos and share short videos.
1.2 years of experience in Tmall store operations. Successful store cases are preferred;
⒉Proficient in various rules of the platform, familiar with buyers' shopping habits and shopping psychology, understand the use of advertising resources and various online promotion channels;
3. Experience in beauty and skin care categories is preferred.
1. Have sales experience, beauty and skin care experience, live broadcast experience is preferred.
2. Love fashion, like makeup and skin care. Knowledge of makeup and skin care is preferred
3. Energetic. Passionate, hard-working, strong desire to make money is preferred. Do not disturb.
4. Good eloquence, standard in Mandarin. Strong expressive skills, with the ability to control the field in live broadcast.
|Ali Operations Director |
1. Responsible for leading the Alibaba team in store management market development to complete the companys established sales target;
2. Responsible for product selection and product development, familiar with the market's hot-selling skin care products and understand the trends of the entire industry;
3. Responsible for store promotion and drainage management; customer development and maintenance;
4. Training and management of newcomers. Team management;
5. Responsible for the collection of relevant data, statistical analysis, finding problems and proposing amendments;
|Foreign trade clerk|
1. Responsible for the operation of Alibaba International Station, including store promotion, replying to inquiries, business negotiation, sorting out customer information, contacting customers, and controlling related matters in the transaction process;
2. Maintain good communication with customers and maintain good relationship with old customers;
3. Complete performance goals. Improve foreign trade business data;
4. Track the production progress of the order and give feedback to the customer to assist the customer in completing the project;
5. Complete other tasks assigned by superiors.
1. Have more than 1 year of experience in similar positions in Alibaba skin care and cosmetics or daily chemical industry;
2. There is a successful case in the Ali channel. Or outstanding performance;
3. Strong resistance to pressure. Able to endure hardships and be proactive
1. Good at communication, excellent learning ability, able to withstand certain work pressure;
2. Have a strong team spirit, serious and responsible work, proactive, and strong sense of responsibility.
|Packaging designer |
1. Independently complete product development and design tasks;
2 Follow up the process progress of product packaging materials;
3. Coordinate the product matching issues of the procurement department, factories and other departments.
4. Manage the team members of the department and give relevant guidance
1. Lead product development planning, analyze market trends and competing products, understand consumer needs, and conduct overall product line planning. Complete the annual product development plan;
2. Responsible for drawing up product development plans and following up product development;
3. Responsible for organizing the writing and verification of external packaging and product promotion copywriting to make them comply with national regulations;
4. Timely follow up and discover all online e-commerce platforms and offline explosions;
1. Familiar with Photoshop, illustrator, CorelDRAW and other software is preferred;
2. Familiar with packaging material technology;
3. Ability to complete the overall design plan independently, with rich imagination and innovation ability,
4. With excellent aesthetics and color perception, color perception ability and strong understanding and analysis ability;,
5. Familiar with design and typesetting and printing related knowledge.
1. Work actively and enthusiastically, have strong liability insurance, and have good communication and coordination skills;
2. Those with experience in product development from large skincare companies are preferred;